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Posts Tagged: marketing
December 28, 2009
How to Test Your Website’s Marketing Effectiveness
Are you wondering how to test your website’s marketing effectiveness? You can test your site’s marketing effectiveness with HubSpot’s Website Grader tool.
This blog’s effectiveness report was enlightening. The report follows.
The website lofitribe.com ranks 29,993 of the 1,909,021 websites that have been ranked so far.
A website grade of 98.4/100 for lofitribe.com means that means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 98.4% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others.
You can peruse the full report for this blog at: http://websitegrader.com/site/lofitribe.com
Type in your site URL at HubSpot’s Website Grader to check your own site’s marketing effectiveness!
December 4, 2008
A Santa Claus Reboot by Palm Centro™

Sometimes a tradition needs a good, healthy, norm-bending reboot. Sometimes the dire need for a reboot isn’t even realized until it is actually executed and people are then offered a real opportunity to actually view, engage, and interact with the subsequent result. Sometimes even our most treasured and celebrated traditions can benefit from a thorough and contemporary update. Read more…
November 26, 2008
Marketing Genius: Chicken Poop for Your Lips!

This morning, I was buying a mug full of house blend at my favorite local coffee bar – quick shout-out to the incredible Chestnut Hill Cafe, which is only a block from my house – when I spied a completely unavoidable cardboard dispenser full of all natural lip moisturizer (“chapstick” for us less sophisticated folk). Now, it wasn’t the cardboard dispenser itself that demanded my attention, nor was it the lip moisturizer; it was the name of the lip moisturizer that caught my attention, and immediately. Read more…
November 21, 2008
What if Starbucks Marketed Like a Church? A Parable.
Hilarious, and so true: What if Starbucks Marketed Like a Church? A Parable.



