November 26, 2008

Marketing Genius: Chicken Poop for Your Lips!

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Chiken Poop For Your Lips

This morning, I was buying a mug full of house blend at my favorite local coffee bar – quick shout-out to the incredible Chestnut Hill Cafe, which is only a block from my house – when I spied a completely unavoidable cardboard dispenser full of all natural lip moisturizer (“chapstick” for us less sophisticated folk). Now, it wasn’t the cardboard dispenser itself that demanded my attention, nor was it the lip moisturizer; it was the name of the lip moisturizer that caught my attention, and immediately.

It was called “Chicken Poop™ Lip Junk”

Question: Who in their right mind would name a product that you put on your lips “Chicken Poop?”

Answer: Geniuses! That’s who! This lip junk is always the topic of discussion after someone visits the register area, where it is strategically located, of course. You may chose to not purchase this product, but it does go away with you nonetheless. If you’re the curious type, like me, you’ll look these folks up online (the website address is on the Lip Junk tube, and you are sitting in a cafe wired for Internet access, so why not!). When you load their website you will quickly discover that they deal in a lot more than simple lip moisturizer. You may even buy something else, or at the very least, give them more total web traffic and page views. That’s pretty good marketing, especially if you have other products to peddle.

Incidentally, there is actually no poop included in the ingredients of lip moisturizer.

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Tags: marketing

5 Responses to “Marketing Genius: Chicken Poop for Your Lips!”

  1. sonja says:

    That is DISGUSTING!!

    Having raised chickens … oh … I want to vomit now.

    Gross. Gross. Gross.

  2. Shawn says:

    LOL! Isn’t it though? I think that’s the appeal. Seriously. It’s pure marketing genius! Disgusting? Absolutely! But genius, nonetheless! LOL! You should see people’s reactions when they first encounter the display.

  3. sonja says:

    Okay … this is prob’ly TMI …

    But when I was a kid on the farm I often went barefoot (of course). And often stepped in it. This brings to mind the feeling of the poop squishing up between my toes and … EWWWWWWWWWWWW … I’m just sooooo grossed out by the whole notion.

    Marketing genius. But still … gross gross gross gross.

  4. Shawn says:

    You are aware that there is NO poop in this lip moisturizer, right? It’s just the name, but I completely understand that the name carries with it all sorts of connotations. :)

  5. sonja says:

    LOL … Yeah … I know there’s NO poop in the product. But it’s what it made me think of. Bleaaaaahhhhhh. Just can’t quite get beyond it. But I did tell my mom about it and we had a nice giggle.

    Happy Thanksgiving!

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